Empyr Cycling

A Cycling Empyr In the Wasatch

Empyr Cycling is made up entirely of Utah based cyclists and personnel. The name for the team originates from its location from other cycling communities. Salt Lake City is hundreds of miles from other large cycling areas such as Denver, St. George, Boise, or Las Vegas. The Empyr brand is more than a race team, they’re looking to grow the sport of cycling in Utah. The brief emphasized a desire for a brand identity that represented the strong, close nit, cycling community, while also communicating the area of Salt Lake City the team trains in.

Empyr believed they could become a strong team in the American Crit Cup, so we designed the brand identity in the professional sports team category.