Salt Lake Criterium
Event signage, brochures, sponsorships, advertisements, social media posts, and course maps.
Professional Criterium Road Cycling
For the 2024 Salt Lake Criterium, I developed a suite of marketing and sponsorship materials designed to attract partners, guide spectators, and promote the event across digital and physical channels. The project included a sponsorship pitch deck, event brochures, course maps, on-course advertising, and a coordinated set of social media and digital ad graphics.
For the 2024 Salt Lake Criterium, I developed a suite of marketing and sponsorship materials designed to attract partners, guide spectators, and promote the event across digital and physical channels. The project included a sponsorship pitch deck, event brochures, course maps, on-course advertising, and a coordinated set of social media and digital ad graphics.
The Pitch Deck
Sponsorship pitch deck designed to communicate event reach, sponsorship tiers, and brand exposure opportunities for potential partners.
Brochures and advertisement
The Salt Lake Criterium needed a way to attract potential sponsors, racers, and fans to be involved in the event. Brochures were used to advertise at local bike shops, corporate events, and meet and greets to inform potential sponsors about the race schedule, sponsorship options, and course details. Localized yard signs were implemented to raise awareness among riders, fans, and nearby neighborhoods about the event.
Course Maps, Social Ads & Info Graphics
With a small budget, the most effective way to promote the event was through social media. SLC Crit used course maps to highlight the new 2025 courses while strategically casting ads across all digital platforms.
Race Merchandise
SLC Crits needed a selection of shirts to choose from to provide both fans and volunteers. These shirts served as reminders of the amazing 5th annual Salt Lake City Criterium race and provided a unique token of gratitude toward each and every volunteeer.
Course Signage and Advertisement
No live sporting event is complete without the sponsors that make it happen. Panels of sponsors were formatted to fit specific size needs and line the track.
